Dec 4, 2025
Off-Market Deals San Diego: Owner Data + Outreach Playbook
San Diego’s market is active and highly local. The gap between watching activity and booking meetings is how quickly you combine the right filters, verified owner contacts, and a consistent cadence. Use this SD-specific workflow to move from micro-list to meetings this week.
Where to Start (Submarkets That Respond)
Your exact targets depend on asset type, but these pockets consistently respond when your opener is specific and local:
North Park & Normal Heights (Multifamily 5–20u): mid-vintage stock, light churn, value-add potential.
Chula Vista & National City (Corner Retail/Strip): stable density, commuter corridors, repositioning routes.
Point Loma & Sports Arena Area (Small Industrial/Flex): ops-oriented owners, recent improvements, NOI focus.
Oceanside & Vista (SFR → ADU/Small Multi): growth signals, rent pressure, conversion opportunities.
Principle: Work in micro-lists of 300–1,000 properties per batch so you can personalize and keep reply rates healthy.
Filters That Work (Launch 3 Micro-Lists)
North Park / Normal Heights · Multifamily 5–20u · 1950–1985
Outcome: inventory with stabilization and NOI-improvement options.
Chula Vista / National City · Corner Retail · Arterial Streets
Outcome: visibility, traffic, clear repositioning plays.
Point Loma / Sports Arena · Small Industrial · Recent Improvements
Outcome: owners open to conversations around NOI and tenant mix.
Complementary signals: lot size, year built, recent ownership change, visible vacancy, recent permits.
From Filters → Verified Owners → First Contact
Export the micro-list.
Verify email (reduce bounces) and validate phone (test 1–2 numbers before scale).
Classify role for each record: Owner / PM / Rep (each uses a different opener).
In UnrealCRM, tag the list Ready to Contact and load the cadence.
Cadence for San Diego (10–12 Days, 6–7 Touches)
Day 1
Email #1: local opener (2–3 comps) + direct question.
Call #1: if no answer, leave a short voicemail referencing “two possible routes.”
Day 3
SMS #1: brief and compliant with opt-out.
Email #2: micro-case nearby (“intro → meeting in 72 hours”).
Day 6
Call #2: ask for 10 minutes to review options.
Email #3: FAQs + two time options.
Day 10–12
Email #4: hand-raiser / last nudge (“Should I keep the door open?”).
Keep it simple and consistent; local relevance beats long copy.
Copy-and-Paste Scripts
Email #1 — Local Opener (San Diego)
Subject: 2–3 off-market options near {neighborhood/ZIP}
Body:
Hi {FirstName},
We’re working {asset type} in {SD area}. Based on {A/B/C comps}, there are two viable routes worth a quick look.
Open to a 10-minute screen-share this week?
— {YourName}, UnrealCRM
Email #2 — Micro-Case (72h to Meeting)
Subject: {SD area}: intro → meeting in 72 hours
Body:
Last week in {area}, we booked {X} meetings on {asset type} after sharing 2–3 local comps.
Would Wed 10:00 or Thu 16:30 work to walk through your options?
SMS #1 — Short + Opt-Out
Hi {FirstName}, it’s {YourName}. I have 2–3 workable options near {street/ZIP}. 10-min this week? Reply STOP to opt out.
Calls — Openers (by Role)
Owner: “In {area}, {asset} are trading around {insight}. I can show two quick routes (stabilize vs. engage buyers). 10 minutes to review?”
Property Manager (PM): “We’re mapping {asset} in {area} with buyer interest relevant to {property/address}. Who is the best owner/decision-maker for a quick 10-min review?”
Representative/Broker: “Working {asset} in {area} with buyers active around {A/B/C comps}. Open to a 10-minsync to see if any route fits your client?”
Objections (Clean Responses)
“I already have an agent.” Great—this is complementary: two hard datapoints (cap rate + active comps) so you can decide if engaging buyers makes sense.
“No time.” Understood. 10 minutes, two routes, you decide if it’s a fit.
“Send info.” I’ll send a one-pager and propose two time slots to answer live.
What to Send When They Ask for “More Info” (One-Pager)
Property snapshot (address, asset, key facts)
2–3 tight-radius comps
Buyer activity (profiles, not names)
Two routes (stabilize vs. sell/1031)
Next steps: 10-minute review with two proposed times
UnrealCRM stores these templates, merges fields, and logs opens/replies.
KPIs That Predict Pipeline in SD
Contact rate (answers + replies): a typical range is 20–35% when lists are verified and openers reference local comps. Results vary by micro-market and asset. We’ll publish actuals from the San Diego campaign in the next update.
Meetings per 100 valid contacts: 6–12 (improves when you reference blocks/landmarks).
Time to first meeting: < 7–10 days.
Wins: track by micro-list (area + asset + signal) to find 2–3× pockets.
Compliance (Plain-English Reminder)
This article is informational and not legal advice. Follow these basics in California:
Obtain consent where applicable; use clear opt-out language (e.g., “Reply STOP”).
Maintain suppression lists and honor Do-Not-Call / Do-Not-Sell/Share signals.
Document processes across channels (email/SMS/calls).
Definitions:
TCPA = Telephone Consumer Protection Act (U.S.)
CCPA = California Consumer Privacy Act
CPRA = California Privacy Rights Act (amends/expands CCPA)
Why Start With San Diego (TAM Methodology)
San Diego is our beachhead: concentrated submarkets with active inventory (North Park/Normal Heights, Chula Vista/National City, Point Loma/Sports Arena, Oceanside/Vista), partner access, and strong off-market relevance—ideal for fast validation and case studies.
TAM approach we’ll publish:
Property TAM: count target assets in SD County (assessor data) → apply an addressable % by asset/year-built band.
Buyer/Service TAM: brokers/investors + home-services prospecting owners in SD.
Reachable TAM: contactable + compliant records after verification/suppression.
We’ll add concrete figures once the county/industry roll-up is finished and link to a methods page.
See Owners in San Diego — in Minutes
Filter by submarket/asset, reach verified owners, and run multi-channel cadences inside one pipeline.
Book a live demo — we’ll preview two real routes for your area.
